Uploaded May 2023 | Updated September 2026, 15 hours ago
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There’s a saying that half of marketing money is wasted, the problem is, marketers don’t know which half.
That certainly was true in the days of TV advertising and early days of online video. You’d put a video out into the world and have no way of knowing what content advanced your mission.
Now there are free tools that can help you concretely know what is working and what isn’t - capitalize on what works, and fix what doesn’t.
To measure whether or not your video are reaching your audience, track three things: video views, average view duration, and engagement. This will tell you if people are watching your video, sticking with it, and acting on the information. If you want to measure concrete actions, track the click through rate and the conversion rate. These will tell you how many people were inspired to take action after your video.
Make a spreadsheet and update it monthly. Over time, you’ll be able to see what content really furthers your mission, and what should be dropped.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
Subscribe to our newsletter for more marketing tips! https://rb.gy/6jp0r
____
There’s a saying that half of marketing money is wasted, the problem is, marketers don’t know which half.
That certainly was true in the days of TV advertising and early days of online video. You’d put a video out into the world and have no way of knowing what content advanced your mission.
Now there are free tools that can help you concretely know what is working and what isn’t - capitalize on what works, and fix what doesn’t.
To measure whether or not your video are reaching your audience, track three things: video views, average view duration, and engagement. This will tell you if people are watching your video, sticking with it, and acting on the information. If you want to measure concrete actions, track the click through rate and the conversion rate. These will tell you how many people were inspired to take action after your video.
Make a spreadsheet and update it monthly. Over time, you’ll be able to see what content really furthers your mission, and what should be dropped.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
