Uploaded February 2023 | Updated September 2026, 11 hours ago
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Your organization relies on people knowing about you. You need people to participate in your outreach or invest in it some way in order to keep operating every day. And today, people are turning to the internet, especially Google and social media, for information about everything under the sun. They need to be able to find you, or you will be silenced.
Research shows that 96% of consumers believe that a company should have video content on their website. So if your group doesn’t have a video prominent on your landing page, it’s likely your audience is bouncing away quickly, which hurts your Google search ratings. Add an impactful video, people stay on your page longer, and Google rewards it.
On social media, video content consistently performs better and is shared twice as much as any other kind of post. That means, without video content, your organization risks getting lost in the noise of these platforms and missing opportunities to reach out to those who need you most.
Remember, video is a language, and if there is anything we learned from Pentecost, it’s that God wants us to spread the good news in whatever tongue our listeners are using.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
Like and subscribe for more! thinginapot.com/mission-driven?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=2023_q1_a09
---
Your organization relies on people knowing about you. You need people to participate in your outreach or invest in it some way in order to keep operating every day. And today, people are turning to the internet, especially Google and social media, for information about everything under the sun. They need to be able to find you, or you will be silenced.
Research shows that 96% of consumers believe that a company should have video content on their website. So if your group doesn’t have a video prominent on your landing page, it’s likely your audience is bouncing away quickly, which hurts your Google search ratings. Add an impactful video, people stay on your page longer, and Google rewards it.
On social media, video content consistently performs better and is shared twice as much as any other kind of post. That means, without video content, your organization risks getting lost in the noise of these platforms and missing opportunities to reach out to those who need you most.
Remember, video is a language, and if there is anything we learned from Pentecost, it’s that God wants us to spread the good news in whatever tongue our listeners are using.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
