Uploaded May 2024 | Updated September 2026, 4 hours ago

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An incredible 92% of marketers said that video gave them a positive return on investment, that is, it was worth more than they spent on the production. But you’re a Catholic nonprofit and the marketing budget is nonexistent. Where do you get the money to create a video in the first place, allowing you to tap into those results?

I have four funding ideas for you.

1. Apply for a marketing-specific grant

2. Seek out a corporate or individual sponsor

3. Collaborate with other departments rather than just using the marketing budget

4. Calculate the ROI of the video

No matter where you look for those dollars, keep in mind that well-planned video is almost always worth the investment - as I said before, an incredible 92% of marketers said their production provided a positive return on investment.

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