Uploaded March 2023 | Updated September 2026, 1 day ago
Like and subscribe for more! thinginapot.com/mission-driven?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=2023_q1_a11
---
So you feel your video content didn’t work for your Catholic organization. First of all, I’m sorry. It’s a big investment of time and money, and you should feel confident in the return.
In most cases, the problem isn’t actually the video. It’s that most people - videographers included - don’t know how to track the success of a video outreach.
This has to be solved upfront. You need to set the goal of your video - what do you want it to do - then determine how are you going to measure whether or not it achieved this goal.
The marketing term for this is KPI - it stands for key performance indicator.
So your goal may be inspire more parents to enroll their kids into your academy. A good KPI for this goal would be to have your video seen by 500 people aged 35-55 who are within driving distance. That’s a measurable indicator of the success of your video and can be tracked on any platform.
With good KPI’s, you can feel confident that your video was actively helping your organization further your mission.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
Like and subscribe for more! thinginapot.com/mission-driven?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=2023_q1_a11
---
So you feel your video content didn’t work for your Catholic organization. First of all, I’m sorry. It’s a big investment of time and money, and you should feel confident in the return.
In most cases, the problem isn’t actually the video. It’s that most people - videographers included - don’t know how to track the success of a video outreach.
This has to be solved upfront. You need to set the goal of your video - what do you want it to do - then determine how are you going to measure whether or not it achieved this goal.
The marketing term for this is KPI - it stands for key performance indicator.
So your goal may be inspire more parents to enroll their kids into your academy. A good KPI for this goal would be to have your video seen by 500 people aged 35-55 who are within driving distance. That’s a measurable indicator of the success of your video and can be tracked on any platform.
With good KPI’s, you can feel confident that your video was actively helping your organization further your mission.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
