Uploaded July 2025 | Updated September 2026, 2 weeks ago
VAST (Video Ad Serving Template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads, designed to allow for the consistent and dynamic delivery of video ads across different platforms and devices. But in the ever-shifting and fast-evolving world of adtech, has VAST grown long in the tooth? IAB’s Raymond Holton, SVTA’s David Hassoun, Eventually a Castle’s Andrew Baritz, and Ring Digital’s Brian Ring discuss in this clip from Streaming Media Connect 2025.
VAST (Video Ad Serving Template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads, designed to allow for the consistent and dynamic delivery of video ads across different platforms and devices. But in the ever-shifting and fast-evolving world of adtech, has VAST grown long in the tooth? IAB’s Raymond Holton, SVTA’s David Hassoun, Eventually a Castle’s Andrew Baritz, and Ring Digital’s Brian Ring discuss in this clip from Streaming Media Connect 2025.
