Uploaded June 2026 | Updated September 2026, 2 weeks ago
How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven’t left their mark on OTT monetization technologies, workflows, management, and strategy? IAB Tech Lab COO & EVP, Product Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel VP Product Architecture offers a candid take on the where buyers and sellers and publishers are with agentic and LLM implementation today in this discussion with Streaming Media Contributing Editor Nadine Krefetz at Streaming Media Connect 2026.
How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven’t left their mark on OTT monetization technologies, workflows, management, and strategy? IAB Tech Lab COO & EVP, Product Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel VP Product Architecture offers a candid take on the where buyers and sellers and publishers are with agentic and LLM implementation today in this discussion with Streaming Media Contributing Editor Nadine Krefetz at Streaming Media Connect 2026.
