Uploaded March 2026 | Updated September 2026, 2 weeks ago

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Microsoft explores how AI is reshaping travel marketing across the customer journey. The keynote shows how travel brands become more advanced by enriching employee experiences, reinventing customer engagement through personalization and conversational search, accelerating decision‑making, and bending the curve on innovation with agentic models, thus enabling stronger connections with travelers at moments of intent and delivering measurable impact in an increasingly competitive market.

Speaker:
Mascha Driessen
Vice-President Continental Europe
Microsoft