Beyond the Intermediary? Airline Distribution, Modern Retailing and the Corporate Reality @ITBBerlin
Beyond the Intermediary? Airline Distribution, Modern Retailing and the Corporate Reality  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
Airline distribution is changing rapidly, and corporate travel managers are among the first to feel the impact.
In this session, a corporate travel manager and an airline discuss how Modern Retailing approaches are reshaping day-to-day travel management. The conversation explores practical implications for content access, booking and policy compliance, data quality, reporting, and traveler experience – as well as the growing role of payment in modern airline distribution models.
Drawing on real-world perspectives from both sides, the session highlights where complexity is increasing, where value is emerging, and how airlines and corporate buyers can better align expectations in a multi-channel distribution environment, while balancing cost control, payment processes, and duty of care. #Business Travel

Moderator:
Claudia Unger

Interview guests:
Heinrich Lange
Ben Park
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Beyond the Intermediary? Airline Distribution, Modern Retailing and the Corporate Reality

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