Uploaded March 2026 | Updated September 2026, 2 weeks ago

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Boosting hotels direct sales has always been Blastness mission. In this session you’ll find out how, in a AI-driven world, old habits are still crucial, at least if you use them as mindset to read the present and the future. The capability of showcasing your property it’s still what makes the difference, but the ecosystem has changed. You’ll see how and why it is changed and why using an AI-driven compass to navigate it’s becoming imperative to end up your journey with the success of your hotel’s direct sales channel.

Speaker: ​
Marco Barlaam​
Customer Solutions ​
Google​

Matteo Pagni​
SEA Partnership Manager​
Blastness