Uploaded March 2026 | Updated September 2026, 2 weeks ago
Blockchain has been widely discussed in travel. So far, scalable and tangible use cases have remained limited. But the story is only just beginning. As distribution challenges intensify, from rising intermediary costs to fragmented data and poor interoperability, the focus is shifting from hype to real-world value. Anke Hsu, Chief Growth Officer of Chain4Travel Association, explains how blockchain can address structural inefficiencies in travel distribution. Using the Camino Network as a practical example, she outlines how decentralized infrastructure can enable more transparent, interoperable, and supplier-centric distribution models. The session offers a pragmatic perspective for travel and technology leaders seeking to understand where blockchain moves from buzzword to business impact.
Speaker:
Anke Hsu
Chief Growth Officer
Chain4travel
Blockchain has been widely discussed in travel. So far, scalable and tangible use cases have remained limited. But the story is only just beginning. As distribution challenges intensify, from rising intermediary costs to fragmented data and poor interoperability, the focus is shifting from hype to real-world value. Anke Hsu, Chief Growth Officer of Chain4Travel Association, explains how blockchain can address structural inefficiencies in travel distribution. Using the Camino Network as a practical example, she outlines how decentralized infrastructure can enable more transparent, interoperable, and supplier-centric distribution models. The session offers a pragmatic perspective for travel and technology leaders seeking to understand where blockchain moves from buzzword to business impact.
Speaker:
Anke Hsu
Chief Growth Officer
Chain4travel
