Kick-off ITB with the Global Google Travel Outlook @ITBBerlin
Kick-off ITB with the Global Google Travel Outlook  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
The "Power of Travel 2050" presentation dives into a comprehensive joint study by Google and Alvarez & Marsal. Using predictive modeling and extensive data, we examine the long-term structural shifts defining the future of global travel. The session will cover shifting source markets, evolving demographics, and the macro trends driving industry growth through the next few decades. #future #hospitality #Travelbehavior #trends

Hosts:
Marjolein Bekker
Lukas Biermann

Speaker:
Jorge Gilabert
Alejandro Stockdale
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Kick-off ITB with the Global Google Travel Outlook

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