Uploaded July 2026 | Updated September 2026, 6 days ago
Since the launch of Apple Immersive Video, the medium is experiencing a true renaissance. A growing wave of creators, brands, and producers are stepping in to harness its storytelling power. In this talk, hear from the companies driving the format forward—across hardware, production, and narrative craft—as they share the developments, emerging best practices, and a glimpse of where immersive video is headed next.
Session Speakers:
- Victor Agulhon, CEO, Targo
- David Hoffman, Business Development Manager Americas, Blackmagic Design
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
Since the launch of Apple Immersive Video, the medium is experiencing a true renaissance. A growing wave of creators, brands, and producers are stepping in to harness its storytelling power. In this talk, hear from the companies driving the format forward—across hardware, production, and narrative craft—as they share the developments, emerging best practices, and a glimpse of where immersive video is headed next.
Session Speakers:
- Victor Agulhon, CEO, Targo
- David Hoffman, Business Development Manager Americas, Blackmagic Design
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com










