Uploaded June 2026 | Updated September 2026, 6 days ago
Paul Meissner from Applied Materials took the Main Stage at AWE USA 2026 to explain why ubiquitous augmented reality has historically stayed just out of reach. For a decade, the industry advanced one isolated component at a time, leaving developers to face brutal trade-offs where brightness, clarity, power, and weight were treated as separate challenges—ballooning costs and compromising the user experience.
The path forward? Stop handing developers a "bag of parts."
Applied Materials is introducing SENZ—an integrated ambient visual platform designed to break this bottleneck. By treating performance, design, and manufacturability as a single, co-optimized system from the very beginning, SENZ eliminates traditional engineering trade-offs and creates a seamless path to production.
When the technology finally gets out of the way, AI can truly come to life.
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
Paul Meissner from Applied Materials took the Main Stage at AWE USA 2026 to explain why ubiquitous augmented reality has historically stayed just out of reach. For a decade, the industry advanced one isolated component at a time, leaving developers to face brutal trade-offs where brightness, clarity, power, and weight were treated as separate challenges—ballooning costs and compromising the user experience.
The path forward? Stop handing developers a "bag of parts."
Applied Materials is introducing SENZ—an integrated ambient visual platform designed to break this bottleneck. By treating performance, design, and manufacturability as a single, co-optimized system from the very beginning, SENZ eliminates traditional engineering trade-offs and creates a seamless path to production.
When the technology finally gets out of the way, AI can truly come to life.
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
