Uploaded June 2026 | Updated September 2026, 6 days ago
At AWE USA 2026, Brad Scoggin, Co-Founder and CEO of ArborXR, took the stage to address one of the most frustrating bottlenecks in enterprise spatial computing: getting stuck in the pilot phase.
Drawing from data across thousands of deployments and over 60 Fortune 500 customers, Brad broke down the 5 Program Killers that stall XR rollouts and shared how leading companies break through them.
➡️ The XR Champion: The vital role of internal leaders who set expectations and drive up-and-down buy-in.
➡️ The Right Use Case & ISV: Looking for low-hanging fruit where the biggest operational lift is possible.
➡️ Upfront ROI Tracking: Why tracking must be designed into the program from Day 1 (like Mars Wrigley picking single variables to prove a $20M savings).
➡️ Avoiding Vendor Lock: Why serious, scaled deployments must remain device- and content-agnostic instead of relying on restrictive walled gardens.
➡️ LMS Integration: Pulling XR out of isolation and seamlessly syncing it with existing enterprise Learning Management Systems to drive actual employee adoption.
Scaling XR shouldn't be death by a thousand cuts. It’s not about which hardware to buy—it's about building an integrated ecosystem that drives sustainable business value.
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
At AWE USA 2026, Brad Scoggin, Co-Founder and CEO of ArborXR, took the stage to address one of the most frustrating bottlenecks in enterprise spatial computing: getting stuck in the pilot phase.
Drawing from data across thousands of deployments and over 60 Fortune 500 customers, Brad broke down the 5 Program Killers that stall XR rollouts and shared how leading companies break through them.
➡️ The XR Champion: The vital role of internal leaders who set expectations and drive up-and-down buy-in.
➡️ The Right Use Case & ISV: Looking for low-hanging fruit where the biggest operational lift is possible.
➡️ Upfront ROI Tracking: Why tracking must be designed into the program from Day 1 (like Mars Wrigley picking single variables to prove a $20M savings).
➡️ Avoiding Vendor Lock: Why serious, scaled deployments must remain device- and content-agnostic instead of relying on restrictive walled gardens.
➡️ LMS Integration: Pulling XR out of isolation and seamlessly syncing it with existing enterprise Learning Management Systems to drive actual employee adoption.
Scaling XR shouldn't be death by a thousand cuts. It’s not about which hardware to buy—it's about building an integrated ecosystem that drives sustainable business value.
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
