Uploaded July 2026 | Updated September 2026, 6 days ago
As brands compete for attention in an increasingly crowded digital landscape, immersive technologies are redefining how consumers discover, engage with, and connect to products, services, and experiences. From AI-powered virtual humans and spatial commerce to immersive retail and experiential marketing, XR is moving beyond experimentation and becoming a powerful tool for customer engagement and business growth.
This panel brings together industry leaders from retail marketing, and brand innovation to explore how XR and AI are reshaping the consumer journey. We'll examine where immersive experiences are delivering measurable value today and what consumers will expect from the next generation of personalized, interactive experiences.
Moderator:
- Louisa Spring, Founder, SAM Immersive
Session Speakers:
- Benny Lee, Sr Design Manager of AI Design, Newell Brands
- David Robustelli, Creative Director, Beyond Studio
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
As brands compete for attention in an increasingly crowded digital landscape, immersive technologies are redefining how consumers discover, engage with, and connect to products, services, and experiences. From AI-powered virtual humans and spatial commerce to immersive retail and experiential marketing, XR is moving beyond experimentation and becoming a powerful tool for customer engagement and business growth.
This panel brings together industry leaders from retail marketing, and brand innovation to explore how XR and AI are reshaping the consumer journey. We'll examine where immersive experiences are delivering measurable value today and what consumers will expect from the next generation of personalized, interactive experiences.
Moderator:
- Louisa Spring, Founder, SAM Immersive
Session Speakers:
- Benny Lee, Sr Design Manager of AI Design, Newell Brands
- David Robustelli, Creative Director, Beyond Studio
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
