Uploaded July 2026 | Updated September 2026, 6 days ago

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XR has the potential to fundamentally transform the patient experience in healthcare by reducing anxiety, managing pain, or making difficult procedures more tolerable. This panel brings together healthcare providers, physicians, hardware manufacturers, and developers who are pioneering patient-facing XR deployments during blood draws, procedures, and treatment. We'll share what we've learned putting headsets on real patients alongside honest challenges from onboarding to technical hurdles. Expect practical insights on what works and what doesn't, and why this has the potential to improve the patient experience in healthcare.

Moderator:
- Omead Sinai, COO, Rock Paper Reality

Session Speakers:
- Mark Zhang, President, American Medical Extended Reality Association
- Christine Ladd, Industry Strategy & BD, Samsung
- Miguel Carrazza Morales, Product Manager, Abbott Laboratories

This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com