Uploaded December 2025 | Updated September 2026, 2 weeks ago

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Picture-in-picture, squeezebacks, and overlays are critical new components of an ad-supported streaming TV future for live sports as well as for fostering growth without more ad breaks in sports broadcasts. But the growth of multiview experiences adds a new wrinkle for the ecosystem to overcome. How can deployment happen faster for new viewer and advertiser experiences in 2026?

Moderator:
Brian Ring, Principal Analyst, Ring Digital LLC

Speakers:
Mike Chioditti, SVP, New Business, Professional Fighters League
Raymond Holton, Streaming Media Advanced Advertising Specialist
Mark Lee, Sr. Director, Head of NA Content Business Development, LG
Ben Grad, former SVP Strategic Partnerships & Operations, Fubo TV
Jim Owens, Director of Product Manager for Advertising and Video Solutions, CommScope