Pocket.watch SVP David B. Williams Talks the Evolving Creator-Audience, Social-CTV-OTT Dynamics @streamingmediavideo
Pocket.watch SVP David B. Williams Talks the Evolving Creator-Audience, Social-CTV-OTT Dynamics @streamingmediavideo
Uploaded October 2025 | Updated September 2026, 2 weeks ago
Describing YouTube as the “Hunger Games of content,” pocket.watch SVP Channels David B. Williams explains how pocket.watch identifies the “apex predators” and brings those stars to additional streaming platforms, merchandising, and more as the relationship between the creator economy social media “farm teams” and traditional CTV and OTT platforms and the dynamic of creator and audience continue to evolve in this discussion with Streaming Media Contributing Editor Timothy Fore-Siglin at Streaming Media 2025.
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Pocket.watch SVP David B. Williams Talks the Evolving Creator-Audience, Social-CTV-OTT Dynamics

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