Uploaded May 2026 | Updated September 2026, 1 week ago

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“I mistook English fluency for business savvy.”

DFI Retail Group CEO Scott Price says one of the biggest lessons he learned from leading in Asia was not to confuse fluent English with business judgment.

After 35 years in the region, Price says some of the smartest business people in the room were often the most reticent in English.

His broader takeaway: “There is no Asia.”

In the latest episode of “Managing Asia,” Price speaks to CNBC’s Christine Tan about leading one of Asia’s biggest retailers through a fast-changing consumer landscape — from weaker sentiment and rising costs to shifting shopping habits, data-driven retail and AI.

Visit the link below to watch the full interview.

#CNBC #ManagingAsia #DFIRetailGroup

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