Uploaded June 2026 | Updated September 2026, 1 week ago
Moritz Fürste is the co-founder of Hyrox, the world's fastest-growing fitness racing series, and one of Germany's most decorated Olympic field hockey players — winning gold in Beijing 2008 and London 2012, and bronze in Rio 2016.
Moritz co-founded Hyrox in 2017 in Hamburg after a failed bid for the city to host the 2024 Olympic Games. What followed was years of building from gym to gym, a personal financial risk that he describes as betting "everything," an existential threat to the business during COVID and a string of contrarian product bets that turned Hyrox into one of the most talked-about sports brands in the world.
In 2026, Hyrox expects to deliver around $270 million in revenue, host 121 events in 34 countries and welcome 1.5 million participants. Moritz says hybrid racing — the broader sport HYROX helped popularize — is on a credible path to becoming an Olympic discipline within the next decade.
Watch the video above to learn how Moritz Fürste turned a failed Olympic bid into a projected $270 million fitness racing business.
#CNBC #CNBCMakeIt #Entrepreneur #FounderEffect #HYROX
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Moritz Fürste is the co-founder of Hyrox, the world's fastest-growing fitness racing series, and one of Germany's most decorated Olympic field hockey players — winning gold in Beijing 2008 and London 2012, and bronze in Rio 2016.
Moritz co-founded Hyrox in 2017 in Hamburg after a failed bid for the city to host the 2024 Olympic Games. What followed was years of building from gym to gym, a personal financial risk that he describes as betting "everything," an existential threat to the business during COVID and a string of contrarian product bets that turned Hyrox into one of the most talked-about sports brands in the world.
In 2026, Hyrox expects to deliver around $270 million in revenue, host 121 events in 34 countries and welcome 1.5 million participants. Moritz says hybrid racing — the broader sport HYROX helped popularize — is on a credible path to becoming an Olympic discipline within the next decade.
Watch the video above to learn how Moritz Fürste turned a failed Olympic bid into a projected $270 million fitness racing business.
#CNBC #CNBCMakeIt #Entrepreneur #FounderEffect #HYROX
-----
Subscribe: @cnbci
CNBC International Live: @cnbcinternationalive
LinkedIn: linkedin.com/showcase/cnbc
TikTok: tiktok.com/@cnbc
Facebook: facebook.com/cnbc
Instagram: instagram.com/cnbc
Threads: threads.net/@cnbc
X: twitter.com/CNBC
Telegram: https://t.me/cnbc
