Uploaded July 2026 | Updated September 2026, 1 week ago

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After Hamburg’s failed bid to host the 2024 Olympic Games, two-time Olympic gold medalist Moritz Fürste helped build HYROX with no plan B.

Fürste says he borrowed money from family, friends and banks to get the company off the ground.

In 2026, HYROX expects to generate about $270 million in revenue and welcome roughly 1.5 million participants worldwide.

Watch the latest episode of “Founder Effect” on the link below to see how Fürste helped turn a failed Olympic bid into a global fitness racing business.

#CNBC #CNBCMakeIt #Entrepreneur #FounderEffect #HYROX

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