Uploaded September 2023 | Updated September 2026, 3 weeks ago
As the 2023 New York Fashion Week (NYFW) came to a close, the Human Rights Foundation (HRF) projected images depicting the human costs of the industry on iconic landmarks and billboards across New York City.
The projection campaign is part of HRF’s Discounted Lives initiative, first launched at the 2023 South by Southwest (SXSW) conference in collaboration with Le Truc, a creative collective within Publicis Groupe. The interactive installation displayed two racks of T-shirts, one listed at $4.99 and the other at $44.99. Receipts reveal the reasons behind the price difference, including forced labor and other human rights violations.
As the fashion industry is celebrated in New York City, HRF encourages consumers to think twice about their purchases and to hold designers, brands, and manufacturers accountable for their complicity in the CCP’s oppression of the Uyghur people. Consumers can download HRF’s award-winning Uyghur Forced Labor Checker, a Google Chrome extension that notifies them when they visit a website of a brand that is likely linked to Uyghur forced labor, prompting them to reconsider their purchase.
#HumanRightsFoundation #HRF #wearyourvalues
👉 Learn more: hrf.org/wearyourvalues/discounted-lives
Learn more about our work at the Human Rights Foundation!
Website: hrf.org
X (formerly known as Twitter): twitter.com/HRF
Instagram: instagram.com/hrf
LinkedIn: linkedin.com/company/hrf
Subscribe to HRF’s Substack: humanrightsfoundation.substack.com
Join us in promoting freedom where it’s most at risk!
Donate today: hrf.org/?form=donate
As the 2023 New York Fashion Week (NYFW) came to a close, the Human Rights Foundation (HRF) projected images depicting the human costs of the industry on iconic landmarks and billboards across New York City.
The projection campaign is part of HRF’s Discounted Lives initiative, first launched at the 2023 South by Southwest (SXSW) conference in collaboration with Le Truc, a creative collective within Publicis Groupe. The interactive installation displayed two racks of T-shirts, one listed at $4.99 and the other at $44.99. Receipts reveal the reasons behind the price difference, including forced labor and other human rights violations.
As the fashion industry is celebrated in New York City, HRF encourages consumers to think twice about their purchases and to hold designers, brands, and manufacturers accountable for their complicity in the CCP’s oppression of the Uyghur people. Consumers can download HRF’s award-winning Uyghur Forced Labor Checker, a Google Chrome extension that notifies them when they visit a website of a brand that is likely linked to Uyghur forced labor, prompting them to reconsider their purchase.
#HumanRightsFoundation #HRF #wearyourvalues
👉 Learn more: hrf.org/wearyourvalues/discounted-lives
Learn more about our work at the Human Rights Foundation!
Website: hrf.org
X (formerly known as Twitter): twitter.com/HRF
Instagram: instagram.com/hrf
LinkedIn: linkedin.com/company/hrf
Subscribe to HRF’s Substack: humanrightsfoundation.substack.com
Join us in promoting freedom where it’s most at risk!
Donate today: hrf.org/?form=donate
