Uploaded April 2026 | Updated September 2026, 1 week ago
Learn how to balance moisture & hold in your curly hair routine so your curls last longer with less frizz using my Moisture–Hold Balance Framework. This beginner-friendly guide shows how to choose the right shampoo, conditioner, prep products, & gel for lasting definition.
Summary on the blog: genamarie.co/2026/04/how-to-build-a-curl-routine-that-lasts-step-by-step-moisture-hold-balance-framework
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📥 DOWNLOAD the Strong Hold Method Cheatsheet: genamarie.co/product/strong-hold-method-cheat-sheet
🎥 Watch the Beginner Curl Series: youtube.com/playlist?list=PLcFghU1dAGroW2kJ5kD300a2X-QZ0FudP
➜PRODUCT LINKS
• Malibu C Hard Water Wellness Shampoo: amzlink.to/az03vnNjdK81Y
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Curlsmith Curl Reset Detox Shampoo, 10% off with GENA: glnk.io/w7975/genamarieco
Amazon: amzlink.to/az0mwwilJ0iNp
Ulta: howl.link/qp1tdleuhiw6i
• Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo: amzlink.to/az0oABDejlnds
• Tootilab Gentle Shampoo, 15% off with GENAMARIE: https://collabs.shop/tcwtl5
• Tootilab Detangling Conditioner, 15% off with GENAMARIE: https://collabs.shop/kpuldc
• Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask
Amazon: amzlink.to/az0c7yI5fbObP
Ulta: howl.me/ckuesPOfCtm
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
• Hairitage Play It Cool Argan Oil Heat Protectant:
Amazon: amzlink.to/az0x5PTHBBkZV
Walmart: rstyle.me/+_tUhAeOHssdcwhdQ1yyM4w
• Living Proof Leave-In Conditioning Spray
Living Proof: go.shopmy.us/p-65383989
Amazon: amzlink.to/az0oIsgtXZH70
Ulta: howl.link/3l8fqu62yxbh1
• Not Your Mother's Curl Talk Leave-In Conditioner: howl.me/ckulaigSQco
• AG Re:Coil Curl Activator, 20% off with code GENA20: agcare.sjv.io/Qy4Ba3
Amazon: amzlink.to/az0TuBeXEmgfr
Ulta: howl.me/ckuesOpQwsf
• Umberto Giannini Crème De Curl Control Cream, 15% off with code GENAMARIECO: https://collabs.shop/mwpwh5
Amazon: amzlink.to/az06Qy8N3IuED
• Umberto Giannini Curl Jelly Scrunching Jelly, 15% off with code GENAMARIECO: https://collabs.shop/dkvsgf
Amazon: amzlink.to/az0sHSkT5CbHn
• Bounce Curl Ceramide Jelly: glnk.io/x26q/genamarieco0yr
• Tootilab All Weather Styling Gel, 15% off with GENAMARIE: https://collabs.shop/woncne
• AG Liquid Effects Medium Hold Weightless Styling Gel, 20% off with code GENA20: agcare.sjv.io/xkQBev
Amazon: amzlink.to/az0MfXhZbJG3H
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Not Your Mother’s Curl Talk Flash Freeze Gel: howl.me/ckulaiixOA0
• Curlsmith Fragrance-Free Strong Hold Gel, 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
➜WHAT I'M WEARING
Top: rstyle.me/+AB5n3up_JcdHoHQNV0U_WQ
➜TIMESTAMPS
0:00 Intro
1:26 Wash day routine structure
3:05 Step 1: Shampoo
6:04 Step 2: Conditioner
8:23 Step 3: Prep
13:00 Step 4: Gel
18:24 Product combination examples
19:41 How to evaluate your results
23:39 Still stuck?
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• FACEBOOK: facebook.com/GenaMarie.co
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
Learn how to balance moisture & hold in your curly hair routine so your curls last longer with less frizz using my Moisture–Hold Balance Framework. This beginner-friendly guide shows how to choose the right shampoo, conditioner, prep products, & gel for lasting definition.
Summary on the blog: genamarie.co/2026/04/how-to-build-a-curl-routine-that-lasts-step-by-step-moisture-hold-balance-framework
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📥 DOWNLOAD the Strong Hold Method Cheatsheet: genamarie.co/product/strong-hold-method-cheat-sheet
🎥 Watch the Beginner Curl Series: youtube.com/playlist?list=PLcFghU1dAGroW2kJ5kD300a2X-QZ0FudP
➜PRODUCT LINKS
• Malibu C Hard Water Wellness Shampoo: amzlink.to/az03vnNjdK81Y
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Curlsmith Curl Reset Detox Shampoo, 10% off with GENA: glnk.io/w7975/genamarieco
Amazon: amzlink.to/az0mwwilJ0iNp
Ulta: howl.link/qp1tdleuhiw6i
• Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo: amzlink.to/az0oABDejlnds
• Tootilab Gentle Shampoo, 15% off with GENAMARIE: https://collabs.shop/tcwtl5
• Tootilab Detangling Conditioner, 15% off with GENAMARIE: https://collabs.shop/kpuldc
• Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask
Amazon: amzlink.to/az0c7yI5fbObP
Ulta: howl.me/ckuesPOfCtm
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
• Hairitage Play It Cool Argan Oil Heat Protectant:
Amazon: amzlink.to/az0x5PTHBBkZV
Walmart: rstyle.me/+_tUhAeOHssdcwhdQ1yyM4w
• Living Proof Leave-In Conditioning Spray
Living Proof: go.shopmy.us/p-65383989
Amazon: amzlink.to/az0oIsgtXZH70
Ulta: howl.link/3l8fqu62yxbh1
• Not Your Mother's Curl Talk Leave-In Conditioner: howl.me/ckulaigSQco
• AG Re:Coil Curl Activator, 20% off with code GENA20: agcare.sjv.io/Qy4Ba3
Amazon: amzlink.to/az0TuBeXEmgfr
Ulta: howl.me/ckuesOpQwsf
• Umberto Giannini Crème De Curl Control Cream, 15% off with code GENAMARIECO: https://collabs.shop/mwpwh5
Amazon: amzlink.to/az06Qy8N3IuED
• Umberto Giannini Curl Jelly Scrunching Jelly, 15% off with code GENAMARIECO: https://collabs.shop/dkvsgf
Amazon: amzlink.to/az0sHSkT5CbHn
• Bounce Curl Ceramide Jelly: glnk.io/x26q/genamarieco0yr
• Tootilab All Weather Styling Gel, 15% off with GENAMARIE: https://collabs.shop/woncne
• AG Liquid Effects Medium Hold Weightless Styling Gel, 20% off with code GENA20: agcare.sjv.io/xkQBev
Amazon: amzlink.to/az0MfXhZbJG3H
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Not Your Mother’s Curl Talk Flash Freeze Gel: howl.me/ckulaiixOA0
• Curlsmith Fragrance-Free Strong Hold Gel, 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
➜WHAT I'M WEARING
Top: rstyle.me/+AB5n3up_JcdHoHQNV0U_WQ
➜TIMESTAMPS
0:00 Intro
1:26 Wash day routine structure
3:05 Step 1: Shampoo
6:04 Step 2: Conditioner
8:23 Step 3: Prep
13:00 Step 4: Gel
18:24 Product combination examples
19:41 How to evaluate your results
23:39 Still stuck?
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• FACEBOOK: facebook.com/GenaMarie.co
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
