Uploaded December 2025 | Updated September 2026, 3 weeks ago
As video has taken center stage on Facebook in recent years with the proliferation of Reels and Stories, AV1 deployment has become increasingly central to Meta’s video strategy, reports Meta’s Hassene Tmar in this conversation with Streaming Learning Center’s Jan Ozer from Streaming Media Connect 2025. Tmar explains why AV1 now accounts for 70% of video delivered on Facebook, whether VOD or live on Messenger, and why his team has been pushing it for several years now.
As video has taken center stage on Facebook in recent years with the proliferation of Reels and Stories, AV1 deployment has become increasingly central to Meta’s video strategy, reports Meta’s Hassene Tmar in this conversation with Streaming Learning Center’s Jan Ozer from Streaming Media Connect 2025. Tmar explains why AV1 now accounts for 70% of video delivered on Facebook, whether VOD or live on Messenger, and why his team has been pushing it for several years now.
