Uploaded August 2026 | Updated September 2026, 3 weeks ago

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Today's streaming players deliver powerful, personalized, engaging experiences with dynamic, data-driven interfaces, and this panel of UX innovators explores how teams are pushing the boundaries with adaptive UI overlays, real-time interactivity, and synchronized second-screen companion apps. From customization- and monetization-enabling manifest manipulation to interactive features like live polling, shoppable video, and cross-screen continuity, this session unpacks the tech and UX strategies redefining how demanding audiences experience and engage with streaming and VOD content.

Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media LLC,
Speakers:
Annika Bidner, Product Owner, SVT Play, SVT
Margret Schmidt, VP User Experience Design & Research, Roku
Shannon McKenzie, Head of Content Strategy & Design, Hub Entertainment Research