Uploaded December 2025 | Updated September 2026, 3 weeks ago
For ubiquitous high school sports streamer HUDL—which, according to VP of Media Adam Goutierre, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on every active NFL player except one Aussie kicker—monetizing content means embedding brands in their streams that align closely with the content, primarily “locker room” brands with sports world cachet like Gatorade and Nike that are not only relevant to the sports but also aspirational for the athletes, in that they’re also associated with established stars at higher levels. In this clip from Streaming Media 2025, Gouttiere and Chris Pfaff of Chris Pfaff Tech Media discuss the importance of matching brands with content when your audience is predominantly “communities of passion” and how HUDL approaches brand safety and stream profitability.
For ubiquitous high school sports streamer HUDL—which, according to VP of Media Adam Goutierre, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on every active NFL player except one Aussie kicker—monetizing content means embedding brands in their streams that align closely with the content, primarily “locker room” brands with sports world cachet like Gatorade and Nike that are not only relevant to the sports but also aspirational for the athletes, in that they’re also associated with established stars at higher levels. In this clip from Streaming Media 2025, Gouttiere and Chris Pfaff of Chris Pfaff Tech Media discuss the importance of matching brands with content when your audience is predominantly “communities of passion” and how HUDL approaches brand safety and stream profitability.
