Skins in the Game: Personalizing the Live Sports Experience @streamingmediavideo
Skins in the Game: Personalizing the Live Sports Experience  @streamingmediavideo
Uploaded December 2025 | Updated September 2026, 3 weeks ago
In an August 2025 Streaming Media article, Field to Feed columnist Matt Stagg writes that sports rightsowners and tech companies who want to play a meaningful role in live sports streaming’s future need to “get some skin in the game”—which is to say, prepare themselves to serve up streams in multiple “skins” that are flexible and adaptable to the tastes of next-gen viewers, rather than the one-size-fits-all uniformity of broadcasts past. Join this panel of sports streaming innovators to learn what’s possible and what’s practical when it comes to personalizing streams guaranteed to engage today’s demanding sports fans.

Moderator:
Matt Stagg, Sport, Media & Entertainment Technologist, MTech Sport

Speakers:
Pete Scott, CSO, Play Anywhere and Advisory to Hypermindz.ai, Skreens.com, Machina Sports, Food Fight, Ground Support Labs
Jon Giegengack, Principal, Hub Entertainment Research
Cathy Rasenberger, CoPresident, Sports Studio
Skins in the Game: Personalizing the Live Sports ExperienceKeynote: How TiVo Is Redefining the Entertainment Experience in a Fragmented Streaming LandscapeRemote and Cloud Production for Large-Scale SportsMultiview and the Future of DTC Sports Streaming AppsTHU3. Finder’s Feat: Optimizing Search & Discovery With Metadata & Machine LearningBrand Safety and High School Sports Streaming MonetizationHow to Market FAST Sports Content to New AudiencesC202. AI-Powered Curation and DiscoverabilityB102. Future of Commerce in Streaming: Shoppable Video & Live ShoppingState of Play: Innovating Dynamic Streaming Players and Interactive Multi-Screen ExperiencesAggregation, Personalization, and Other Ways to Own Your OTT SubscribersInnovating the Future of Media: Transforming Workflows for Tomorrows Audience
Streaming Media |

Skins in the Game: Personalizing the Live Sports Experience

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER