Uploaded June 2013 | Updated September 2026, 53 minutes ago
Brand: TEDx
Title: Hairdressers
Office: Ogilvy & Mather Buenos Aires
2012 Cannes Award:
Bronze / Category: Media
While TED is dedicated to ideas worth spreading, their messages were not reaching the broad population in Buenos Aires. So they enlisted the help of people who talk all day for a living: hairdressers.
Sixty stylists were bused to a TED seminar and asked to bring the ideas they heard back to their salons—changing the minds of Argentines, one head at a time.
(client)
Brand: TEDx
Title: Hairdressers
Office: Ogilvy & Mather Buenos Aires
2012 Cannes Award:
Bronze / Category: Media
While TED is dedicated to ideas worth spreading, their messages were not reaching the broad population in Buenos Aires. So they enlisted the help of people who talk all day for a living: hairdressers.
Sixty stylists were bused to a TED seminar and asked to bring the ideas they heard back to their salons—changing the minds of Argentines, one head at a time.
(client)
