Uploaded May 2013 | Updated September 2026, 2 hours ago
Learn how to produce content that is fully in tune with today's user behavior. Despite the massive changes that taken place, much of the content developed for new formats follows the rules of other, older formats—television, film, print. Rob Davis, Executive Director of Ogilvy & Mather's Advanced Video Practice, explains the new consumption patterns of contemporary media and shows how you can build your content to compliment the way your consumers behave.
Learn how to produce content that is fully in tune with today's user behavior. Despite the massive changes that taken place, much of the content developed for new formats follows the rules of other, older formats—television, film, print. Rob Davis, Executive Director of Ogilvy & Mather's Advanced Video Practice, explains the new consumption patterns of contemporary media and shows how you can build your content to compliment the way your consumers behave.
