Uploaded January 2023 | Updated September 2026, 5 hours ago
Wearing a yellow shirt into IKEA can be a bit awkward. MEMAC Ogilvy Dubai and IKEA partnered on a campaign that took this fashion fail and rewarded it, while also demonstrating the value of using the IKEA app while in-store. By wearing yellow into IKEA and downloading the IKEA app, people could become an "Unintentional Co-Worker For the Day." The app guided them through helping customers and answering questions on the store's 9,000 products, and for their not-so-hard work, each person would receive a generous discount.
Client: IKEA
Team: MEMAC Ogilvy Dubai
Wearing a yellow shirt into IKEA can be a bit awkward. MEMAC Ogilvy Dubai and IKEA partnered on a campaign that took this fashion fail and rewarded it, while also demonstrating the value of using the IKEA app while in-store. By wearing yellow into IKEA and downloading the IKEA app, people could become an "Unintentional Co-Worker For the Day." The app guided them through helping customers and answering questions on the store's 9,000 products, and for their not-so-hard work, each person would receive a generous discount.
Client: IKEA
Team: MEMAC Ogilvy Dubai
