Uploaded June 2013 | Updated September 2026, 52 minutes ago
Brian Orlando, Marketing Director Dressings U.S. Hellmann's, and Doug Scott, President of OgilvyEntertainment, continue their conversation about Hellmann's path-breaking uses of digital content and formats. In this episode, they discuss Hellmann's early adoption of rich media units, an innovation that enabled the brand to deliver and syndicate their content to a much larger digital audience.
Brian Orlando, Marketing Director Dressings U.S. Hellmann's, and Doug Scott, President of OgilvyEntertainment, continue their conversation about Hellmann's path-breaking uses of digital content and formats. In this episode, they discuss Hellmann's early adoption of rich media units, an innovation that enabled the brand to deliver and syndicate their content to a much larger digital audience.
