Uploaded January 2023 | Updated September 2026, 1 hour ago
Art has always reflected the moment in which it was conceived. Today, thanks to social networks, we have real-time access to global conversations, trends, and news. With new art techniques emerging every day, including digital manipulation and artificial intelligence, questions are arising around these new tools' place in art. The Woods Art Institute leans into this fascinating territory in a new campaign from INGO Hamburg—The Art of Trending. The real-time experiment links Twitter Trending Topics with DALL-E2 to create a contemporary exhibition curated by all of us.
Client: Woods Art Institute
Team: INGO Hamburg
Art has always reflected the moment in which it was conceived. Today, thanks to social networks, we have real-time access to global conversations, trends, and news. With new art techniques emerging every day, including digital manipulation and artificial intelligence, questions are arising around these new tools' place in art. The Woods Art Institute leans into this fascinating territory in a new campaign from INGO Hamburg—The Art of Trending. The real-time experiment links Twitter Trending Topics with DALL-E2 to create a contemporary exhibition curated by all of us.
Client: Woods Art Institute
Team: INGO Hamburg
