Uploaded June 2013 | Updated September 2026, 1 hour ago

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Sprite Shower - Best of #OgilvyCannes 2012 at #CannesLions

Title: Sprite Shower
Brand: Sprite
Office: O&M São Paulo

2012 Cannes Awards:
Gold / Category: Promo & Activation
Silver / Category: Outdoor

What could be more refreshing than an ice-cold Sprite on a hot beach in Brazil? The ultimate refreshment machine, of course. Sprite set up a giant shower disguised as a Sprite dispenser, thus dramatizing the refreshing power of Sprite in a way that every beachgoer can appreciate.

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