Uploaded June 2013 | Updated September 2026, 3 hours ago

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Title: Scrabble: Free WiFi
Office: O&M Paris

Like the official game, "Scrabble WiFi" is a playful way to get free WiFi connection by spelling words. People's words served as WiFi passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. To amplify the promotion, players who shared their words on Facebook could double their score and also their allocated WiFi minutes.

Credits:

Chris Garbutt, Ogilvy France Chief Creative Officer
Cedric Guéret, Ogilvy France Executive Creative Director
Kurt Novack, Ogilvy France Executive Creative Director
Remy Aboukrat, Ogilvy France Copywriter
Chris Rowson, Ogilvy France Art Director
Michael Guilhermet, Ogilvy France Backend Prototype Developer
Erick Soulard, Ogilvy France Creative Technologist
Bastien Baumann, Ogilvy France Motion Designer
Julien De Beauvoir, Ogilvy France Account Supervisor
Maxime Sauvanet, Ogilvy France Account Manager

#OgilvyCannes

(client)