Uploaded June 2021 | Updated September 2026, 3 weeks ago
The iconic slogan “got milk?” got a revival during the pandemic, this time courtesy of an advertising campaign executed by the initiative’s longtime PR agency Weber Shandwick.
The new campaign for the Milk Processor Education Program (MilkPEP), a consortium of dairy brands, features found footage of people having fun with milk, such as a person jumping into a kiddie pool filled with milk and cereal.
The ad went public August 10, 2020 across 20 TV networks and digital and streaming services including Hulu and YouTube.
The tagline was made famous in the 1990s and kicked off a 25-year, award-winning campaign by Goodby Silverstein & Partners (GS&P). Milk moved on, later landing at then Lowe Campbell Ewald and the “Milk Life” theme.
Meanwhile the latter’s Interpublic Group sister agency, Weber Shandwick, had been handling PR for milk for decades.
Shindig Music + Sound created the soundtrack to “Got Milk?” Revival ad a catchy hip-hop track to help introduce a new generation of milk drinkers to the iconic “got milk?” tagline.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
The iconic slogan “got milk?” got a revival during the pandemic, this time courtesy of an advertising campaign executed by the initiative’s longtime PR agency Weber Shandwick.
The new campaign for the Milk Processor Education Program (MilkPEP), a consortium of dairy brands, features found footage of people having fun with milk, such as a person jumping into a kiddie pool filled with milk and cereal.
The ad went public August 10, 2020 across 20 TV networks and digital and streaming services including Hulu and YouTube.
The tagline was made famous in the 1990s and kicked off a 25-year, award-winning campaign by Goodby Silverstein & Partners (GS&P). Milk moved on, later landing at then Lowe Campbell Ewald and the “Milk Life” theme.
Meanwhile the latter’s Interpublic Group sister agency, Weber Shandwick, had been handling PR for milk for decades.
Shindig Music + Sound created the soundtrack to “Got Milk?” Revival ad a catchy hip-hop track to help introduce a new generation of milk drinkers to the iconic “got milk?” tagline.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
