Uploaded January 2025 | Updated September 2026, 4 days ago
Google’s CMO, Lorraine Twohill, knows that simply landing a role doesn’t guarantee you a seat at the table. “You don’t just get invited—you get invited when you’re needed,” she says.
In the part two of Google CMO Lorraine’s conversation with LinkedIn Editor in Chief Dan Roth for This is Working, they discuss
•How to stand out and become an invaluable asset
•How to build a winning team
•The power of having both EQ and IQ in a tech driven world
•Trusting your gut as an interviewer
Subscribe to the #ThisisWorking newsletter for more stories and lessons from top leaders in tech bit.ly/4j47zmd
#LorraineTwohill
#Google
#thisisworking
#marketing
0:00 Intro
00:40 In a team where one person has IQ and another has EQ, how do you get the best out both of them?
01:20 What do you do in a world where everyone around you has high EQ but coming to different conclusions?
02:05 How do you know you are hiring someone who has unteachable skills?
04:08 Have you had that experience where someone you hired was a good interviewee but couldn't deliver?
06:49 How did you force yourself to the table earlier in your career at Google?
08:30 What advice would you give for people at non-tech companies who want a seat at the table?
09:32 How do you make sure you're getting the most out of people in meetings?
Google’s CMO, Lorraine Twohill, knows that simply landing a role doesn’t guarantee you a seat at the table. “You don’t just get invited—you get invited when you’re needed,” she says.
In the part two of Google CMO Lorraine’s conversation with LinkedIn Editor in Chief Dan Roth for This is Working, they discuss
•How to stand out and become an invaluable asset
•How to build a winning team
•The power of having both EQ and IQ in a tech driven world
•Trusting your gut as an interviewer
Subscribe to the #ThisisWorking newsletter for more stories and lessons from top leaders in tech bit.ly/4j47zmd
#LorraineTwohill
#thisisworking
#marketing
0:00 Intro
00:40 In a team where one person has IQ and another has EQ, how do you get the best out both of them?
01:20 What do you do in a world where everyone around you has high EQ but coming to different conclusions?
02:05 How do you know you are hiring someone who has unteachable skills?
04:08 Have you had that experience where someone you hired was a good interviewee but couldn't deliver?
06:49 How did you force yourself to the table earlier in your career at Google?
08:30 What advice would you give for people at non-tech companies who want a seat at the table?
09:32 How do you make sure you're getting the most out of people in meetings?
