Uploaded May 2023 | Updated September 2026, 3 days ago

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Not even failing out of Whole Foods tempted entrepreneur David Simmnick to quit building Soapbox. He believed in his company’s success so much that the failure only drove him closer to figuring out why no one was buying his product.

It all came down to understanding his customer — and that realization changed everything.

Watch the full episode of Catalyst: bit.ly/CatalystEp4

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