Uploaded May 2026 | Updated September 2026, 2 weeks ago
Globo Director of Adtech Ana Beaklini says latency has traditionally been the biggest problem Globo has faced in their efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the World Cup. In this conversation with Streaming Media’s Nadine Krefetz at Streaming Media Connect 2026, Beaklini explains how Globo has addressed this issue and the best practices they will implement at massive scale for upcoming World Cup live streams and OTA broadcasts and AI’s role in hyper-personalizing Globo’s live ad decisioning.
Globo Director of Adtech Ana Beaklini says latency has traditionally been the biggest problem Globo has faced in their efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the World Cup. In this conversation with Streaming Media’s Nadine Krefetz at Streaming Media Connect 2026, Beaklini explains how Globo has addressed this issue and the best practices they will implement at massive scale for upcoming World Cup live streams and OTA broadcasts and AI’s role in hyper-personalizing Globo’s live ad decisioning.
