Gartner for Marketing | Gartner L2 Digital IQ Index: Top Fashion Brands in Digital 2018 @GartnerforMarketing | Uploaded October 2018 | Updated October 2024, 1 day ago.
Fashion brands are ramping up digital investments to cater to millennials, who now represent more than half of online fashion shoppers. But brands’ efforts have been inconsistent.
In the midst of these incremental improvements, retailers and department stores are spending aggressively on digital ads—posing a serious threat to DTC-focused fashion brands.
The ninth annual Gartner L2 Digital IQ Index: Fashion benchmarks the digital competence of 77 Fashion brands operating globally. For more insights, visit L2inc.com.
Fashion brands are ramping up digital investments to cater to millennials, who now represent more than half of online fashion shoppers. But brands’ efforts have been inconsistent.
In the midst of these incremental improvements, retailers and department stores are spending aggressively on digital ads—posing a serious threat to DTC-focused fashion brands.
The ninth annual Gartner L2 Digital IQ Index: Fashion benchmarks the digital competence of 77 Fashion brands operating globally. For more insights, visit L2inc.com.
