Gartner for Marketing | Indie Index: Drybar @GartnerforMarketing | Uploaded April 2019 | Updated October 2024, 1 day ago.
How did Drybar ride the blowout wave, leverage vertical integration across its salons and capitalize on a strong retailer partnership with Sephora?

Gartner L2's Jessica Skoczylas, Senior Specialist of Beauty, elaborates on the digital efforts that led to the brand's scaled success nationwide.