Gartner for Marketing | Gartner L2 Digital IQ Index: Top Wealth Management Brands in Digital 2018 @GartnerforMarketing | Uploaded December 2018 | Updated October 2024, 1 day ago.
As millennials represent an increasing share of wealth in the United States, attitudes towards digital-first, artificial intelligence-supported financial tools continue to improve.

And while incoming FinTech disruptors cater to this growing cohort, traditional financial institutions are slowly catching up in site, social and search efforts.

The inaugural Gartner L2 Digital IQ Index for Wealth Management benchmarks the digital performance of 60 brands operating in the US. For more insights, visit L2inc.com.

l2inc.com/research/wealth-management-us-2018