Gartner for Marketing | Gartner Digital IQ Index: Top American & European Luxury Brands in Digital 2019 @GartnerforMarketing | Uploaded March 2020 | Updated October 2024, 1 day ago.
In the wake of worsening economic conditions and unreliable department store retail, luxury brands are increasingly turning towards direct-to-consumer sales for revenue. But are they reaching the right demographic?
As Gen Z represents an increasing share of shoppers, brands need to retool their digital strategies to successfully cater to the future of luxury consumers.
The 2019 Gartner Digital IQ Index for Luxury US & Europe benchmarks the digital competence of 101 brands. To learn more, visit Gartner.com/marketing.
In the wake of worsening economic conditions and unreliable department store retail, luxury brands are increasingly turning towards direct-to-consumer sales for revenue. But are they reaching the right demographic?
As Gen Z represents an increasing share of shoppers, brands need to retool their digital strategies to successfully cater to the future of luxury consumers.
The 2019 Gartner Digital IQ Index for Luxury US & Europe benchmarks the digital competence of 101 brands. To learn more, visit Gartner.com/marketing.
