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Gartner for Marketing | Gartner L2 Insight Report: E-Tailer Strategies @GartnerforMarketing | Uploaded November 2018 | Updated October 2024, 1 day ago.
Consumer electronics brands are ramping up efforts on e-tailers, from increasingly sophisticated hand-off techniques to investments in store-within-a-store properties on sites like BestBuy.com. But brands have to contend with fierce competition from long tail brands and e-tailer-owned product lines alike.

The Gartner L2 Insight Report: E-Tailer Strategies highlights trends and best practices across 62 consumer electronics brands efforts on third party e-commerce. For more insights, visit L2inc.com.
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Gartner L2 Insight Report: E-Tailer Strategies @GartnerforMarketing

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