Uploaded August 2026 | Updated September 2026, 2 weeks ago
Aizada Marat is co-founder and CEO of Alma, an AI immigration law firm. Before building a company, she lived a story that reads almost like fiction: growing up in a small village in Kyrgyzstan, learning English by transcribing Britney Spears lyrics, and eventually finding herself twice locked out of the country she'd dreamed about since childhood, once by visa rules and once by a botched immigration case that left her unable to work for over a year.
Amrit Rao, General Partner at Village Global, sits down with Aizada to trace that path in detail, from her childhood in rural Kyrgyzstan and the US Senate-backed exchange program that first brought her to America, through law school, a corporate law career she never wanted, and the personal immigration crisis that reshaped how she thought about her own future. She also shares the story of how she "interviewed" three now-famous tech leaders, Richard Socher, Arvind Jain, and Dario Amodei, in her backyard before deciding she'd rather build her own company than work for any of them.
This is an excerpt from our full conversation with Aizada Marat. Watch the full episode here: youtu.be/gKd06kskB8s?si=I1dUOpxEe1JaRp_k
[00:00] Growing up in rural Kyrgyzstan
[01:20] Wanting to go to the US
[02:23] The Future Leaders Exchange Program
[03:27] Arriving in the US at 17
[04:25] What Alma does today
[05:49] Departing the US twice
[06:57] The year she couldn't work
[08:00] Solving her own pain point
[08:37] From Cooley to McKinsey
[09:44] Discovering AI in 2023
[10:54] The leap to start Alma
[12:05] "Interviewing" Richard Socher, Arvind Jain, and Dario Amodei
[12:42] Hosting them in her backyard
[12:53] Deciding to build her own company
Aizada Marat is co-founder and CEO of Alma, an AI immigration law firm. Before building a company, she lived a story that reads almost like fiction: growing up in a small village in Kyrgyzstan, learning English by transcribing Britney Spears lyrics, and eventually finding herself twice locked out of the country she'd dreamed about since childhood, once by visa rules and once by a botched immigration case that left her unable to work for over a year.
Amrit Rao, General Partner at Village Global, sits down with Aizada to trace that path in detail, from her childhood in rural Kyrgyzstan and the US Senate-backed exchange program that first brought her to America, through law school, a corporate law career she never wanted, and the personal immigration crisis that reshaped how she thought about her own future. She also shares the story of how she "interviewed" three now-famous tech leaders, Richard Socher, Arvind Jain, and Dario Amodei, in her backyard before deciding she'd rather build her own company than work for any of them.
This is an excerpt from our full conversation with Aizada Marat. Watch the full episode here: youtu.be/gKd06kskB8s?si=I1dUOpxEe1JaRp_k
[00:00] Growing up in rural Kyrgyzstan
[01:20] Wanting to go to the US
[02:23] The Future Leaders Exchange Program
[03:27] Arriving in the US at 17
[04:25] What Alma does today
[05:49] Departing the US twice
[06:57] The year she couldn't work
[08:00] Solving her own pain point
[08:37] From Cooley to McKinsey
[09:44] Discovering AI in 2023
[10:54] The leap to start Alma
[12:05] "Interviewing" Richard Socher, Arvind Jain, and Dario Amodei
[12:42] Hosting them in her backyard
[12:53] Deciding to build her own company









![How To Price Your Business | Alex Jekowsky (Cents)
Alex Jekowsky is the co-founder and CEO of Cents, the all-in-one software, hardware, and payments platform for the laundry industry. A Forbes 30 Under 30 recipient, he sold his first company at 23 and recently closed a $140 million Series C, the largest software investment ever made in the vertical.
Somrat Niyogi sits down with Alex to break down the early go-to-market decisions that shaped Cents: when to hire your first sales leader, why Alex relied on gut over LinkedIn profiles, how he landed on a flat $299 pricing model that was nearly 4x the competition, and why he hired customer success almost as early as sales and deliberately kept it out of the revenue function.
[00:00] When to stop founder-led sales and make your first hire
[01:11] Contact forms, inbound, and an 80% inbound business from day one
[02:22] Early pricing: why Cents launched at $299 all-in
[04:28] Getting too cute on pricing in the early days
[05:29] How Alex actually landed on $299
[06:17] The profile of Cents first sales hire
[08:45] Why early hires come down to gut, not LinkedIn
[09:32] Why Alex hired CS almost as early as sales
[10:54] Why CS was ops-driven, not revenue-driven
[12:21] Build a great product, price it right, deliver great support
This is an excerpt from our full conversation with Alex Jekowsky. Watch the full episode here: https://youtu.be/d_8zpOVcizE?si=o_tRioZ6PDOYqFvK How To Price Your Business | Alex Jekowsky (Cents)](https://i.ytimg.com/vi/ztf6UUppuAY/mqdefault.jpg)