Uploaded July 2026 | Updated September 2026, 2 weeks ago
Rohit Divate, VP of Finance at Tide, says Claude Code is what changed everything. Before, putting something into an AI tool gave you a summary. Now non-technical finance people can write code, build models, and write to databases.
#finance #AI #startups
Rohit Divate, VP of Finance at Tide, says Claude Code is what changed everything. Before, putting something into an AI tool gave you a summary. Now non-technical finance people can write code, build models, and write to databases.
#finance #AI #startups


![How To Price Your Business | Alex Jekowsky (Cents)
Alex Jekowsky is the co-founder and CEO of Cents, the all-in-one software, hardware, and payments platform for the laundry industry. A Forbes 30 Under 30 recipient, he sold his first company at 23 and recently closed a $140 million Series C, the largest software investment ever made in the vertical.
Somrat Niyogi sits down with Alex to break down the early go-to-market decisions that shaped Cents: when to hire your first sales leader, why Alex relied on gut over LinkedIn profiles, how he landed on a flat $299 pricing model that was nearly 4x the competition, and why he hired customer success almost as early as sales and deliberately kept it out of the revenue function.
[00:00] When to stop founder-led sales and make your first hire
[01:11] Contact forms, inbound, and an 80% inbound business from day one
[02:22] Early pricing: why Cents launched at $299 all-in
[04:28] Getting too cute on pricing in the early days
[05:29] How Alex actually landed on $299
[06:17] The profile of Cents first sales hire
[08:45] Why early hires come down to gut, not LinkedIn
[09:32] Why Alex hired CS almost as early as sales
[10:54] Why CS was ops-driven, not revenue-driven
[12:21] Build a great product, price it right, deliver great support
This is an excerpt from our full conversation with Alex Jekowsky. Watch the full episode here: https://youtu.be/d_8zpOVcizE?si=o_tRioZ6PDOYqFvK How To Price Your Business | Alex Jekowsky (Cents)](https://i.ytimg.com/vi/ztf6UUppuAY/mqdefault.jpg)