Uploaded August 2026 | Updated September 2026, 2 weeks ago
The legal industry's trust problem with AI isn't about capability. It's about perception.
Aizada Marat, CEO at Alma, is building around the gap between those two things.
Listen to Aizada Marat on the Village Global Podcast.
#founders #immigration #legaltech
The legal industry's trust problem with AI isn't about capability. It's about perception.
Aizada Marat, CEO at Alma, is building around the gap between those two things.
Listen to Aizada Marat on the Village Global Podcast.
#founders #immigration #legaltech



![How To Price Your Business | Alex Jekowsky (Cents)
Alex Jekowsky is the co-founder and CEO of Cents, the all-in-one software, hardware, and payments platform for the laundry industry. A Forbes 30 Under 30 recipient, he sold his first company at 23 and recently closed a $140 million Series C, the largest software investment ever made in the vertical.
Somrat Niyogi sits down with Alex to break down the early go-to-market decisions that shaped Cents: when to hire your first sales leader, why Alex relied on gut over LinkedIn profiles, how he landed on a flat $299 pricing model that was nearly 4x the competition, and why he hired customer success almost as early as sales and deliberately kept it out of the revenue function.
[00:00] When to stop founder-led sales and make your first hire
[01:11] Contact forms, inbound, and an 80% inbound business from day one
[02:22] Early pricing: why Cents launched at $299 all-in
[04:28] Getting too cute on pricing in the early days
[05:29] How Alex actually landed on $299
[06:17] The profile of Cents first sales hire
[08:45] Why early hires come down to gut, not LinkedIn
[09:32] Why Alex hired CS almost as early as sales
[10:54] Why CS was ops-driven, not revenue-driven
[12:21] Build a great product, price it right, deliver great support
This is an excerpt from our full conversation with Alex Jekowsky. Watch the full episode here: https://youtu.be/d_8zpOVcizE?si=o_tRioZ6PDOYqFvK How To Price Your Business | Alex Jekowsky (Cents)](https://i.ytimg.com/vi/ztf6UUppuAY/mqdefault.jpg)