Uploaded August 2026 | Updated September 2026, 2 weeks ago
Sherwood Callaway, founder and CEO of Sazabi, breaks down the angel investor strategy that put over 100 founders, CTOs, and technical leaders from companies like Browserbase, Replit, and Vercel on his cap table, and why he sold the vision before he had a team or product to show for it. He also walks through how Sazabi lowers the barrier to adoption for skeptical developers, and lays out his own premortem: the specific scenarios, from model improvement stalling to a venture winter, that could keep Sazabi from succeeding.
Lindsay Pettingill sits down with Sherwood to get into his advice for founders building an angel network, the most annoying part of selling to developers, what actually creates a "sticking point" for Sazabi's customers, and two very different futures where observability as a category could become obsolete altogether.
00:00 The angel investor strategy behind Sazabi's cap table
02:36 Advice for founders building their own angel network
04:05 The most annoying thing about selling to developers
05:22 Lowering the barrier to adoption for skeptical developers
08:03 What creates the "aha moment" for new customers
09:19 Sherwood's premortem: what could kill Sazabi
15:35 Why he feels good about the odds
This is an excerpt from our full conversation with Sherwood Callaway. Watch the full episode here: youtu.be/LikGg0uYNe4
Sherwood Callaway, founder and CEO of Sazabi, breaks down the angel investor strategy that put over 100 founders, CTOs, and technical leaders from companies like Browserbase, Replit, and Vercel on his cap table, and why he sold the vision before he had a team or product to show for it. He also walks through how Sazabi lowers the barrier to adoption for skeptical developers, and lays out his own premortem: the specific scenarios, from model improvement stalling to a venture winter, that could keep Sazabi from succeeding.
Lindsay Pettingill sits down with Sherwood to get into his advice for founders building an angel network, the most annoying part of selling to developers, what actually creates a "sticking point" for Sazabi's customers, and two very different futures where observability as a category could become obsolete altogether.
00:00 The angel investor strategy behind Sazabi's cap table
02:36 Advice for founders building their own angel network
04:05 The most annoying thing about selling to developers
05:22 Lowering the barrier to adoption for skeptical developers
08:03 What creates the "aha moment" for new customers
09:19 Sherwood's premortem: what could kill Sazabi
15:35 Why he feels good about the odds
This is an excerpt from our full conversation with Sherwood Callaway. Watch the full episode here: youtu.be/LikGg0uYNe4







![How To Price Your Business | Alex Jekowsky (Cents)
Alex Jekowsky is the co-founder and CEO of Cents, the all-in-one software, hardware, and payments platform for the laundry industry. A Forbes 30 Under 30 recipient, he sold his first company at 23 and recently closed a $140 million Series C, the largest software investment ever made in the vertical.
Somrat Niyogi sits down with Alex to break down the early go-to-market decisions that shaped Cents: when to hire your first sales leader, why Alex relied on gut over LinkedIn profiles, how he landed on a flat $299 pricing model that was nearly 4x the competition, and why he hired customer success almost as early as sales and deliberately kept it out of the revenue function.
[00:00] When to stop founder-led sales and make your first hire
[01:11] Contact forms, inbound, and an 80% inbound business from day one
[02:22] Early pricing: why Cents launched at $299 all-in
[04:28] Getting too cute on pricing in the early days
[05:29] How Alex actually landed on $299
[06:17] The profile of Cents first sales hire
[08:45] Why early hires come down to gut, not LinkedIn
[09:32] Why Alex hired CS almost as early as sales
[10:54] Why CS was ops-driven, not revenue-driven
[12:21] Build a great product, price it right, deliver great support
This is an excerpt from our full conversation with Alex Jekowsky. Watch the full episode here: https://youtu.be/d_8zpOVcizE?si=o_tRioZ6PDOYqFvK How To Price Your Business | Alex Jekowsky (Cents)](https://i.ytimg.com/vi/ztf6UUppuAY/mqdefault.jpg)