Uploaded July 2024 | Updated September 2026, 2 hours ago
In his report on the investigation into unilingual out-of-home government advertising, Missed Messages, released on July 12, 2024, French Language Services Commissioner Carl Bouchard made seven recommendations, including that the government use a bilingual format for all out-of-home advertising, to ensure messages are delivered across the province in English and French in an equivalent fashion and at the same time.
Cabinet Office, the Ministry of Health, and the Ministry of Francophone Affairs were all given an opportunity to review the Commissioner’s findings and recommendations, as is the normal practice of the Ombudsman’s Office.
All of the recommendations to improve awareness and training about the government’s guidelines for communications in French were accepted. However, the two key recommendations – to make all out-of-home government advertising bilingual and update the guidelines accordingly – are still “under review.”
All three ministries have agreed to report back to the Commissioner regularly on their progress in implementing the recommendations every 6 months.
For more information, visit our website:
ombudsman.on.ca/resources/reports,-cases-and-submissions/reports-on-investigations/2024/missed-messages
NOTE : The French audio has been voiced over in English by the Legislative Assembly of Ontario's interpreter. English subtitles are available.
In his report on the investigation into unilingual out-of-home government advertising, Missed Messages, released on July 12, 2024, French Language Services Commissioner Carl Bouchard made seven recommendations, including that the government use a bilingual format for all out-of-home advertising, to ensure messages are delivered across the province in English and French in an equivalent fashion and at the same time.
Cabinet Office, the Ministry of Health, and the Ministry of Francophone Affairs were all given an opportunity to review the Commissioner’s findings and recommendations, as is the normal practice of the Ombudsman’s Office.
All of the recommendations to improve awareness and training about the government’s guidelines for communications in French were accepted. However, the two key recommendations – to make all out-of-home government advertising bilingual and update the guidelines accordingly – are still “under review.”
All three ministries have agreed to report back to the Commissioner regularly on their progress in implementing the recommendations every 6 months.
For more information, visit our website:
ombudsman.on.ca/resources/reports,-cases-and-submissions/reports-on-investigations/2024/missed-messages
NOTE : The French audio has been voiced over in English by the Legislative Assembly of Ontario's interpreter. English subtitles are available.
