Uploaded September 2025 | Updated September 2026, 1 week ago

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Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.

Taylor Pemberton, Co-founder & CEO of Superset, joins Notion’s Marketplace Lead Rachel Reid to share his path from athlete → designer → founder, how design shaped his founder journey, the growth tactics fueling Superset’s 20% MoM scale, and why choose market over product when you’re building in 2025.

To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays

Timestamps
00:00 Intro
01:15 Athlete → Designer
04:33 Lessons from Big Tech
07:59 Spotting a Market Gap
10:28 Design as Company DNA
14:21 The Tool Stack
16:44 Growth, the Scrappy Way
20:24 Advice Block