Uploaded March 2026 | Updated September 2026, 2 weeks ago
Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who've been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.
Connor Archbold, Co-founder & Co-CEO of Tracksuit, joins Notion's Alex Dam, APAC Startups Lead, to break down how he went from corporate law to building a global brand-tracking platform, all without writing a single line of code first. From bootstrapping with 11 pre-sold contracts to scaling culture across four offices, Connor shares why caring more drives higher performance, how a "say-do ratio" builds trust with VCs, and why talking to customers matters more than talking to founders.
To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays
00:00 Intro
01:28 From Law to Startups
03:42 Validating Before Building
08:06 Care Drives Performance
09:36 Fundraising with Integrity
13:03 The Tool Stack
18:39 Advice Block
Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who've been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.
Connor Archbold, Co-founder & Co-CEO of Tracksuit, joins Notion's Alex Dam, APAC Startups Lead, to break down how he went from corporate law to building a global brand-tracking platform, all without writing a single line of code first. From bootstrapping with 11 pre-sold contracts to scaling culture across four offices, Connor shares why caring more drives higher performance, how a "say-do ratio" builds trust with VCs, and why talking to customers matters more than talking to founders.
To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays
00:00 Intro
01:28 From Law to Startups
03:42 Validating Before Building
08:06 Care Drives Performance
09:36 Fundraising with Integrity
13:03 The Tool Stack
18:39 Advice Block
